CTV Ad Formats
Connected TV Advertising
Streaming TV Advertising
Streaming TV has revolutionized how audiences watch content, offering on-demand convenience and affordability through internet-connected devices like smart TVs, Roku, Apple TV, and Amazon Fire Stick—no cable box required. As viewers of all ages shift to streaming, CTV advertising allows brands to reach audiences who have cut the cord or never subscribed to cable. With a more immersive and relaxed viewing experience compared to smaller screens, CTV ads achieve higher completion rates and effectively engage audiences in their favorite shows and services.
Companion Ads
Served alongside or surrounding content without interrupting the TV viewing experience. These ads often appear as text, images, rich media, or skins.
In-Stream Ads
Pre-roll, mid-roll, and post-roll video ads play before, during or after streaming content, typically in 15, 30 or 60-second formats. Ads usually appear before content or between episodes and scenes of a TV show.
Non-Linear Ads
Static images, text, videos, or animations are displayed alongside or on top of content without pausing or interrupting it.