What’s included: Research and development of content ideas, content creation, content distribution and promotion, and link building.

 

Content marketing refers to the process of writing and publishing text, graphics, videos, downloads, and other materials on your company’s website. It goes hand-in-hand with SEO, and it is one of the most effective ways to attract visitors and links to your site.

 

However, there’s more than meets the eye when it comes to writing and creating successful content.  Think about this from the perspective of your prospective audience. 

 

In order to attract these people to your site, you need to identify topics that your audience is genuinely interested in. Then, the material you create needs to be researched, written, and promoted better than any other content on the same topic.  Only innovative, fresh, and creative materials will attract and hold these potential customers. 

 

To accomplish this—and gain full value from your content marketing strategy —you’ll most likely need to hire an experienced agency.

How pricing is determined

 

If you have an in-house copywriting team, you may be able to start a content marketing strategy and practice for free. As long as someone on your team has experience with keyword research, you can identify topics that are relevant to your target audience and begin publishing them right away.

 

In order to be successful, however, your team also needs to invest time in promoting the content they create. After all, if you spend hours writing or creating something, you want potential customers to see it—otherwise, you waste time and money.

 

This process of researching, creating, and promoting content can be extremely time-consuming—which is why many companies choose to work with agencies on their content marketing strategies.

 

When you work with a team of professional writers and designers, such as our in-house experts, your company can publish blog posts, long-form articles, infographics, interactive tools, and videos on a regular basis, without using the time and resources of your in-house team. This will not only attract but also keep the attention of your prospective audience. 

How content cost is determined:

 

A constant stream of content is only effective if it’s high in quality. Maintaining this quality, and providing new, fresh materials are why there is such a wide range in terms of content marketing costs. Here’s are some key facts and questions to consider as you research your options:

 

    How much assistance will you need with strategy & planning – all in-house, all outsourced, or some of each?

    How much content do you want to publish per month?

    What formats do you want to use – PDF, PNG, JPEG, etc.?

    How much promotion do you want for your content, such as single or multi-project posting, monthly advertising campaigns, and so on?