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Audio Advertising

Programmatic Audio Advertising

Digital audio formats like podcasts, music, radio, and audiobooks are growing rapidly in popularity. In the U.S., podcast listeners alone spend an average of 50 minutes daily engaged in audio content. This screen-free entertainment trend shows no signs of slowing down, offering advertisers a valuable opportunity to reach a broad and ever-expanding audience. Leveraging programmatic audio allows brands to connect with listeners effectively through this booming medium.

4 Key Benefits of Programmatic Audio Advertising

  1. Highly Engaging Format: Audio captures listeners' full attention, creating a personal and immersive connection with the content.

  2. Precise Targeting: Tailor your ads to specific genres, playlists, moments, and demographics, including online behavior, for maximum impact.

  3. Appeals to Younger Audiences: Millennials and Gen Z, who are highly engaged with digital platforms, are more likely to respond to podcast recommendations and audio content.

  4. Complements Other Channels: Audio integrates seamlessly with other programmatic advertising methods, allowing you to connect with your audience wherever they are.

Unlock the Power of Programmatic Audio Advertising

Use 1st-party data, lookalike audiences, and contextual targeting to craft audio ads that resonate with specific demographics, content preferences (music or non-music genres), and geographic locations.

Precision Targeting:

Monitor performance metrics like cost per completed listen, audio completion (AC), and audio completion rate (ACR) to fine-tune campaigns on the fly for better results.

Real-Time Optimization:

Pair your audio ads with clickable visual companion ads to reinforce your message and drive deeper engagement with your brand.

Enhance with Companion Ads:

Audio Ad Formats

Pre-Roll Ads

Appear at the beginning of audio content, such as before a podcast or playlist.

Mid-Roll Ads

Occur in the middle of media content, like during a commercial break.

Post-Roll Ads

Play after the content finishes, like at the end of a podcast.

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