Native advertising seamlessly integrates with editorial content, creating an experience that feels natural and non-intrusive. Unlike traditional display ads, which can be disruptive, native ads align with the look and feel of the surrounding content, making them more engaging for consumers. This approach leads to a 53% higher engagement rate compared to display ads. With a higher lift in purchase intent (18%) and brand affinity (9%), native ads offer a more effective way to capture audience attention. Consumers even spend nearly as much time viewing native ads as they do reading original editorial content, highlighting their compelling impact.