Digital Out-of-Home
(DOOH)
(DOOH) Advertising
DOOH is a cutting-edge form of outdoor advertising that uses electronic screens to present dynamic, targeted content in public spaces. From iconic digital billboards in Times Square to screens at gas stations, elevators, shopping malls, and even on taxi cabs, DOOH leverages advanced technology to captivate audiences wherever they are.
4 Benefits of DOOH Advertising
Incorporating DOOH into your marketing strategy offers several advantages:
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Contextual Relevance: Ads are displayed in environments where they naturally fit, such as airports, transit stops, and malls, ensuring maximum engagement.
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Rapid Growth: As one of the fastest-growing ad channels, DOOH spending is expected to reach $30 billion globally by 2029.
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Advanced Targeting: Tailor your messaging based on location, time, or even weather, allowing for broad or hyper-focused campaigns.
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Creative Versatility: Easily repurpose existing videos, animations, and interactive content to craft attention-grabbing DOOH ads.
Unlock the Power of DOOH Advertising
Focus your ads on specific geographic areas, such as cities or regions, or within a set radius of key locations like conferences or events.
Location-Based Targeting
Schedule ads to run at optimal times when your audience is most likely to engage, enhancing visibility and relevance.
Time-Based Targeting:
Reinforce your message by retargeting users who viewed your DOOH ads with complementary native or display creatives, boosting recall and engagement.
Dynamic Retargeting:
We measure the effectiveness of your campaigns by connecting in-person visits to your locations with specific DOOH ads, gaining insight into their impact on foot traffic and sales.
Footfall Attribution:
DOOH Ad Formats
Point-of-Purchase (POP)
Placed in shopping destinations like malls, grocery stores, and retail stores to help influence the shopping decisions of consumers.
Place-Based
Placed in contextually relevant venues and environments like gyms, office buildings, and taxis to engage with consumers in everyday settings.
Large Format
Placed in high-traffic areas to reach a wide audience. Can include billboards along the side of the road, bus shelters, or walls on skyscrapers and other buildings.